Varieties of Paper In Catalog Printing & Food Packaging Paper Bags

There are numerous things that are important to brochure design. The cover page design and the style of your catalog's product pages all play important roles in designing a catalog that will bring in brand-new customers and sales.

Nevertheless none of the things pointed out above are more important than the kind of paper you will choose to print your catalog on. The "feel" of your catalog is crucial to your prospective customers. The longer they have your catalog in their hands, the more item they will purchase. In this article I will review a few of the many paper choices you need to print your brochure on.

You need to decide if the cover will be the exact same paper as the rest of your brochure. The cover will be of much heavier weight then the interior pages.

Second you will require to select coated or uncoated paper for printing your brochure. Coated paper is for the glossier layouts and uncoated is more economical, however can still display your items well.

You have two things to consider first, "Will it be shiny paper or not?", "Will my cover be the exact same weight as the interior pages of my catalog?"

Once you have actually addressed those 2 questions the next decision is what the weight of the paper will be. Most brochures choose 60, 70, or 80 pound. weights. So it would be 60lb uncoated or layered, 70 lb. Coated or uncoated. 80 pound. Paper normally is only selected for 80 lb. Weight and above. Not all paper is determined by weight. Some is determined by thickness or "points".

Now the above is actually over-simplified. There are other types of unique paper you can pick from. There is textured paper, photographic paper, and other more expensive paper to pick from if you are selling a pricey or high-end product.

There are also other factors to consider when choosing the paper your brochure will be printed on. Such as the method of printing you are going to choose.

If you are going to have your brochure printed on a hot-set web press, then you can select layered or uncoated paper. A cold-set web press can not print on layered paper.

If your printer uses a sheet-fed press then you can pick from any of the high quality papers they have offered. The very same chooses printers that do digital printing.

It will depend a lot on the printer you select. read more You need to discover out what kind of paper is available and you will wish to see samples of the paper to get a much better idea of which one you wish to print your brochure on. Also ask your printer to recommend the different types of paper they believe will be the very best for your catalog.

Here is a list of a few of the types of paper your printer might have available for you to pick from or may be able to purchase for you.

Four things figure out the quality of the paper, opacity, ppi, surface, and brightness. (Pounds per inch) Brightness impacts the contrast and luster of the paper. It impacts how your text will stand out on the pages of your brochure. Opacity is just how much your ink shows up from the back of the page. If a paper is too opaque, your text and images from one page will be seen through onto another page that your customer is trying to read. The finish here affects the feel of the pages and also how your images will look. The lower grade surfaces produce grainier images while high quality finishes sharpen the look of your images.

Ask your printer to provide you with samples or example pamphlets and a catalog for printing your brochure on the different types of paper before you choose. You understand what your spending plan is and paper is only one of the expenditures you need to consider.


None of the things mentioned above are more crucial than the type of paper you will pick to print your brochure on. In this post I will go over some of the lots of paper options you have to print your brochure on.

There is textured paper, photographic paper, and other more costly paper to choose from if you are selling a high-end or costly item.

If you are going to have your brochure printed on a hot-set web press, then you can choose uncoated or coated paper. You require to discover out what type of paper is readily available and you will want to get more info see samples of the paper to get a better idea of which one you desire to print your catalog on.

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